Activities performed by individual or organization which attempt to maintain or create a certain frame of mind regarding themselves in the public eye. Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Many people and organizations use various forms of social media to monitor their reputation.
Online corporate reputation
The status of a corporation in the Internet through blogs, public discussions and other Web articles. The corporation's reputation can be controlled or monitored by checking any mention of the firm and removing any negative comments or promoting positive ones.